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Driving innovation and fostering trust

Placing inclusion, along with responsible use and guardianship of customer data, at the center of business innovation.

Committed to data guardianship and innovation

University of Wisconsin and AmFam

Investing to empower innovation

In 2019 we invested $20 million in the University of Wisconsin. This investment includes $10 million in research through 2029 and established a $10 million endowment to create the American Family Insurance Data Science Institute on the Madison campus. This continued partnership with the university has enabled us to deliver the customized products, programs and services, which have a profound impact on our customers’ lives. Making good on our promise of protecting dreams.

Data Governance

Data governance

At American Family Insurance, we are deeply committed to the responsible use of data and AI. We recognize its critical role in fulfilling our purpose and embodying our values. As an insurance company, we handle personal information and intellectual property with utmost care, ensuring the safety of our enterprise, workforce, and customer data. Our forward-looking approach prioritizes data security and the protection of our customers' identities, data rights, privacy, and data assets. We maintain robust security measures to safeguard AI systems from unauthorized access, manipulation, or misuse, while strictly adhering to all applicable regulations. This commitment reflects our dedication to creating a secure and trustworthy environment for our customers, paving the way for a future where data and AI are used responsibly and ethically.