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A golf ball on a tee at the American Family Insurance Championship

Join Us at the American Family Insurance Championship

June 2-8, 2025 | Madison, Wisconsin | TPC Wisconsin

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In 2016, American Family Insurance, PGA TOUR Champions and PGA TOUR player and Wisconsin native, Steve Stricker, created the American Family Insurance Championship. Since its inception, the tournament has raised nearly $20 million for the American Family Children’s Hospital and more than 1,000 other charities, while generating an estimated $115 million in local economic impact.

The AmFam Champ brings together 76 of the top PGA TOUR Champions players. The star-studded field of U.S. and international golf legends includes major champions, Hall-of-Famers, and past champions. TPC Wisconsin in Madison, Wisconsin hosts the tournament, which is June 2-8, 2025. Visit amfamchampionship.com for more information.

Achieving Our Dream of Making an Impact

[MUSIC PLAYING]

STEVE STRICKER: It's probably the most special week out of the year for us to be here to be able to be a part of this community event.

MICHAEL PHELPS: What you do for the community here is so special. And for me, to be a part of it was a treat.

ANDY NORTH: Raised a ton of money for the Children's Hospital. And that's what this is all about.

NIKKI STAFFORD: Simply put, we can't do what we do without each and every one of you.

STEVE STRICKER: We all know how important this is to the community. So it's pretty special.

[MUSIC PLAYING]

1,000+ Charitable Grants Issued

Since 2016 more than 1,000 grants have been issued to support non-profit organizations totaling nearly $20 million of community impact.

$115 Million Economic Impact

At the end of 2024 tournament we have successfully over the years provided over $115 million in economic impact through waste reduction, charitable grants, and much more.

American Family Insurance Championship History

an audience watching a golf tournament

The Start of Something Great

The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA player, and Wisconsin native, Steve Stricker.
logo of the Steve Stricker Foundation

American Family Insurance's Commitment

American Family Insurance has committed to be the event's title sponsor through 2027, with the Steve Stricker American Family Insurance Foundation serving as the host organization.
a golfer shaking hands with a young boy and his father

Tournament Proceeds

Since its inception, the Championship and associated events have raised nearly $20 million in tournament proceeds for the American Family Children's Hospital and other charities in south central Wisconsin.

Steve Stricker, Dream Champion and Brand Ambassador

American Family Insurance is proud to partner with Steve Stricker to host the American Family Insurance Championship each year.

[UPBEAT MUSIC]

BILL WESTRATE, CEO, American Family Insurance: The American Family Insurance Championship champion for 2023, Steve Stricker.

[AUDIENCE CHEERING]

STEVE STRICKER: Today was a difficult day, fighting my nerves and the emotions of trying to win a golf tournament, especially here in Madison.

BILL WESTRATE, CEO, American Family Insurance: You'll notice our trophy says, right on it, Dream Achieved.

STEVE STRICKER: 15 years ago, we had this dream together, and look where we are today. You know, I think where it really hits home to me is just the impact that we're having here in the community and the monies that we're raising for the hospital and the charities. And, you know, Nicki, love you.

[AUDIENCE CHEERING]

STEVE STRICKER: This one definitely means more than any tournament throughout my whole career, really.

JIM BUCHHEIM, Community & Social Impact Officer, American Family Insurance: How about one more round of applause for our champion, Steve Stricker.

[UPBEAT MUSIC]